Outlook expanding into web and Facebook

From the Publisher
By David Keyes
Laurel Outlook publisher

For the most part, the Laurel Outlook has presented the local news to our readers in about the same manner we are in this issue.
For 108 years and 23 issues, a combination of ink, water and rollers has physically captured our pages’ images and transferred the information to newsprint.
The news, sports, opinions and advertising, news of record and much more has been found on pages just like this one with the information written by your neighbors.
The Outlook has always prided itself on being the mirror and the bulletin board for Laurel and the surrounding areas.
The paper version of the Laurel Outlook is by far the most popular method we have to disseminate information to the nearly 3,000 families that receive our paper at home, in stores, in schools or in our racks.
While the number of subscribers and people who buy our papers in the stores, etc., continues to increase, we are very aware that almost everyone has access to the internet through their phone or computer and some people enjoy receiving news – including the Outlook – through their devices.
We have embraced that change and have revamped and upgraded our website and relaunched our Facebook page because of these changes.
If you go to laureloutlook.com you will see our new website. We had a soft opening two weeks ago with it and we are stunned at the amount of activity it has received.
Here’s the nerdy part: Newspaper websites are always highly ranked by Google and other internet services because they are real and the content changes all of the time.
Once a site like ours is identified, immediately it moves up in the rankings and is more easily found because the Search Engine Optimization kicks in. This goes for any advertiser on our site as well.
Mary Lou Batalden, our salesperson for the Outlook, and an internet sales expert is currently making appointments with local businesses to show them how the new website might benefit them.
I will also be talking with some folks about some of the new items that are on the site.
Let me tell you about a few of the improvements to the site:
• The responsive design changes on the site make it very easy to navigate with phones and tablets as well as computers.
• Breaking news. We will update the breaking news section on the site as news happens.
• Photos, lots of photos. Because of space limitations in the printed Outlook, we always have had photos we can’t run. Because our internet space is unlimited, expect to find many more photos on our website.
• Opinion polls.
• Up to the second weather.
• Interactive comments to stories.
• We will update local deaths throughout the week. We will always run obituaries in the printed Outlook and now we will put them online as well. We will also run death notices throughout the week as we receive them.
Our subscribers will have unlimited access to the new site and our e-edition while others will see a limited version of our site.
We hope you will try out our new website.
If you are a Facebook person, we also invite you to find us on Facebook. There you will find news, comments, contests and other interesting features.
We also put our breaking news on our Facebook page.
We know people are searching for news and advertising in different ways than they did 108 years ago and we want to reflect that. We see our move to digital as just another way to get information out to you, our readers.
If you have any questions or suggestions, please let me know. If you want to talk about the internet, etc., drop me or MaryLou a line at publisher@laureloutlook.com.

All the best!

David Keyes is publisher of the Laurel Outlook. He is also the Digital Initiatives Director for Yellowstone Communications.

Upcoming Events

Tuesday, July 23, 2019
Tuesdays, Noon, Beartooth Grill, 305 1st Ave. S.
Tuesday, July 23, 2019
Fourth Tuesdays, 7 p.m., Eagles Hall, 313 W. Main, 628-4503
Wednesday, July 24, 2019
10 a.m., Laurel Public Library, 720 West Third Street, Laurel, 628-4961
Wednesday, July 24, 2019
Every Wednesday at 5:30 p.m., check www.laurelexchangeclub.org for more info. Find them on Facebook www.facebook.com/laurelexchangeclub . Email them to find out meeting time and to join: clubinfo@laurelexchangeclub.org The club will have a meeting or volunteer activity. Meeting location is Sid's East Side Bar & Grill on first and third Wednesdays of each month. Members and guests eat free.  Volunteer activity on the second Wednesday of each month. Check their facebook page for updates.  Every fourth Wednesday is for a club social activity. 
Tuesday, July 30, 2019
Tuesdays, Noon, Beartooth Grill, 305 1st Ave. S.
Wednesday, July 31, 2019
10 a.m., Laurel Public Library, 720 West Third Street, Laurel, 628-4961


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